RIM Super Bowl Ad to Show Off BlackBerry 10 review

Research In Motion today confirmed that the new BlackBerry 10 mobile operating system will be featured in a Super Bowl commercial.
Photo of RIM Super Bowl Ad to Show Off BlackBerry 10

Forget the Baltimore Ravens and San Francisco 49ers — Research In Motion is hoping the BlackBerry 10 will be the main attraction at next month’s Super Bowl.

The company today confirmed that its new mobile operating system will be featured in a Super Bowl XLVII commercial — a first for the Canada-based company.

RIM kept mum about details of the 30-second ad, saying only that it will air in the U.S. and Canada.

“A Super Bowl commercial is a great opportunity to show the re-designed, re-engineered and re-invented BlackBerry to tens of millions of consumers on the largest advertising stage of the year,” RIM’s chief marketing officer, Frank Boulben, said in a statement.

The announcement kicks off a week of worldwide launch activity, leading up to RIM’s BlackBerry 10 platform official launch event on Jan. 30 in New York City.

The new OS will also be integrated into pre- and post-game on-site, digital, and social activities, according to RIM, including real-time engagement with BlackBerry fans on Facebook and Twitter.

“BlackBerry has 30 million social media fans, and we’re looking forward to continuing to encourage them and all NFL football fans to see the power of BlackBerry 10 for themselves,” Boulben said.

RIM has been busy prepping for the big release — on Wednesday, the company announced that BlackBerry Enterprise Service 10 is now available for download. The system aims to reinvent RIM’s enterprise mobility management, security, and mobile app management on BB devices.

Available for download online, new users get a limited 60-day free trial; existing users can sign up for the free license trade-up program, available through the end of the year.

The new BlackBerry OS was supposed to be released last year, but was delayed until this month, allowing room for Apple and Samsung to rocket past RIM in terms of market share in 2012.

For more, see PCMag’s Hands On With RIM’s BlackBerry 10 and the slideshow above. Also check out 6 Intriguing Features in BlackBerry 10.


Published under license from Ziff Davis, Inc., New York, All rights reserved.
Copyright © 2012 Ziff Davis, Inc